School Project

Digital illustration representing self-employment condition made by Laura Vitali

THE CLIENT

This project was made in collaboration with KEA and a Danish pension found. 

THE CHALLENGE

We were required to create a prototype of a digital solution so our client would be able to engage and build a relationship with their users throughout their lifetime and not only, as it happens, when they become members and/or are about to retire. I designed a series of illustrations representing different possible stages of users’ life. The use of organic, rounded shapes aims to communicate a more friendly and welcoming image of the pension found.

Illustrations